Services
LandUseUSA | Urban Strategies specializes in the Target Market Analysis approach to both housing and retail studies. We are the only firm in the nation with the ability to address all land use categories and mixed uses in-house. Depending on each unique project, we have the expertise to accurately forecast market opportunities for housing, retail, entertainment venues, recreational amenities, restaurants, hotels, medical space, office space, and all other commercial categories.
Target Market Analysis
Residential TMA
The TMA approach to housing studies involves a detailed analysis of lifestyle preferences among migrating households seeking new housing choices, formats, and attainable rents. Singles of all ages are on the move and seeking missing formats like lofts, townhouses, studios and efficiencies, accessory dwellings, courtyard apartments, and cottages. Our studies measure the magnitude of market potential square feet, value and rent, target market, and location; qualified for the missing formats that are unique to each market.
Retail TMA
The TMA approach to retail studies involves forecasting the lifestyle preferences of resident households; plus seasonal, occasional visitors who are seeking new shopping choices. Contrary to popular belief and promoted by mainstream media, retail is NOT dead. Rather, shoppers have become disenchanted with big-box formats and regional shopping centers anchored by conventional department stores. They are shopping both online and in brick-and-mortar stores, but prefer experiences that engage all of the senses and that also offer an entertainment value.
Additional Services
Downtown Market Strategy
Supply-demand and gap studies for downtown districts and downtown development authorities. Focuses on downtown tenants, including entertainment venues, restaurants, and placemaking amenities. Identifies merchant strategies for thriving in a complex and competitive marketplace with big-box retail formats, national chains, internet sales, and e-commerce.
Retail Market Strategy
Supply-demand and gap studies for commercial corridors and planned retail projects of all sizes. Focuses on all retailers, including anchors, national chains, big-box formats, and destination stores. Accurate forecasts of the impact of internet sales and e-commerce on the future of brick-and-mortar stores. Identifies the national chains that are most likely to open or close within local markets.
Residential Market Strategy
Supply-demand and gap studies for a variety of specialty housing formats, such as detached houses, student dormitories, independent and assisted living, adult and retirement communities, etc. Addresses the market potential by building format and forecasts the optimal square feet of new units to keep the prices affordable, attainable, and tolerable. Aligns the results based on HUD’s low-to-moderate income (LMI) thresholds, based on local Area Median Income (AMI). Can also study the impact of vacation homes on the conventional rental housing market.
Economic Growth Strategy
Supply-demand and gap studies for business campuses, industrial parks, and employment centers. Focuses on anchor institutions, major employers, and good-paying jobs in commercial land use categories. This includes medical and health care services, science and technology, advanced education, manufacturing, wholesale trade, trucking and distribution, and all other industries.